TrueAdvertizeBook Call
00For B2B SaaS founders, 50 to 300 customers
Only 3 spots left for Q2 2026

GTM isn’t magic.
It’s engineering.

Custom allbound GTM systems for B2B SaaS founders. 4 to 8 week build, 60 to 90 day optimize, then you ride shotgun until we hand you the keys.

DMCJA
10+ B2B SaaS founders trust this system
8 to 0%
Reply rates
vs 1.8% industry baseline
0+
Deals in 6 months
across 12 engagements
0+
Meetings generated
last 6 months, founder-led
$0.0M
Pipeline created
qualified, attributable, real
What an engagement starts with

Say it once. We’ll build the whole thing.

Every Blueprint Call starts with a sentence like this. The system handles the rest.

01Before

You hit the wall.

70-hour weeks closing every deal yourself, three SDRs who didn’t stick, two agencies that drained $80K and shipped slop, and a pipeline that lives in your head.

  • Founder still in every sales call
  • Reply rates under 2%, stuck
  • Forecasts that fall apart by mid-quarter
01After

Now your system runs.

Custom Clay enrichment running every morning, ICP-specific sequences pulling 8–12% replies, SOPs your team actually uses, and a system you own when we hand off.

  • Pipeline runs without you
  • 8–12% replies as a baseline
  • Forecasts you can defend to your board
02The 5-step system

Build a GTM system that compounds.

Five stages, run once during build and again on every optimization cycle. Click a stage to see what gets shipped.

1
Week 1–2
Blueprint

Deep ICP research. Audit. Custom system architecture.

  • ICP definition document with 4 vertical splits
  • Inbound + outbound funnel audit
  • Custom architecture diagram
  • Build scope and week-by-week plan
2
Week 3–4
Automate

Custom Clay workflows. Enrichment. Scoring. CRM sync.

  • Clay enrichment waterfall (5 plus providers)
  • Lead scoring model tuned to your ICP
  • CRM bidirectional sync
  • Deliverability infrastructure
3
Week 5–6
Message

ICP-specific copy. Multi-touch sequences. 6 times industry baseline.

  • Multi-touch sequence library (email + LinkedIn)
  • Vertical-specific copy variants
  • Personalization tokens tied to enrichment
  • Reply-triage decision tree
4
Week 7–8
Train

Live training. Documented SOPs. Your team owns it.

  • Live training sessions (recorded)
  • 30 plus page SOP library
  • Reply-handling playbook
  • Weekly review cadence template
5
Day 60–90
Optimize

Launch together. Weekly calls. 60 to 90 days until it hums.

  • Co-run weekly optimization calls
  • A/B tests on subject lines and offers
  • Vertical expansion playbooks
  • Handover doc and handshake

You ride along the whole loop. Then we hand you the keys.

03What you actually get

Four artifacts. Yours forever.

Every engagement ships these as real working files, accounts, and credentials. You own them on day 90.

Clay enrichment table

Sample workflow
Company
ICP segment
Empl.
Score
Status
acme-devtools.com
Series A SaaS
32
94
Enriched
sample-fintech.io
Series B SaaS
78
91
Enriched
example-analytics.co
Series A SaaS
21
88
Enriched
demo-ops.app
Bootstrapped
12
84
Enriched
sample-vertical.com
Series A SaaS
46
82
Pending
example-platform.io
Series B SaaS
104
79
Pending

Multi-touch sequence

ICP-specific copy
Day 0
Email
Re: your hiring page
72%
Day 3
LinkedIn
Connection note + context
38%
Day 6
Email
One-question follow-up
24%
Day 9
LinkedIn
Voice note (15 sec)
14%
Day 14
Email
Soft close + breakup
8%

SOP library

Team-owned
00_meta · Architecture overview4p
01_clay · Enrichment runbook12p
02_sequences · Cadence library8p
03_responses · Reply triage6p
04_reporting · Weekly review5p

Pipeline dashboard

Live, refreshed daily
Replies / wk
47
Meetings
18
Pipe ($)
412k
04Agentic Integrations

Works with your favorite stack.

The Clay workflow, the HubSpot pipeline, the Slack triage channel. Every piece lives in the tools your team already uses, owned by you on day 90.

05The impact curve

What happens when GTM becomes a system.

Scroll. The line draws in real time across 12 weeks. Aggregate from 12 recent engagements.

1.8%
Current reply rate
From 1.8% baseline at week 0.
0+
Meetings to date
Aggregate, last 6 months.
0%
Lower cost / meeting
vs. prior SDR program.
Reply rate · weeks 0 → 12
Median, 12 clients · 2025 cohort
Current
1.8%
BUILD COMPLETE →+523% liftWk 0Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk 10Wk 11Wk 1212%9%6%3%0%
Scrub the section to scrub the timeline.
Week 0
06With us / without us

Why this isn’t a typical agency.

Click a dimension on the left. The full comparison appears on the right with a visual you can actually read.

Engagement model

With us
4 to 8 week build, 60 to 90 day optimize, then you own it
Engagement timeline90 days
Build
Wk 1–8
Optimize
Day 60–90
Handover
Day 90
You own everything on day 90
Fixed timeline, fixed scope, fixed ownership. The relationship ends when the system runs without us.
Without us
12-month retainer, forever-billed
Retainer timeline
M 1M 6M 12renew →
Open-ended retainers create the wrong incentives. Agencies optimize for renewal, not for the moment the system runs itself.
01 / 07
Net result
A system you own, in 90 days, for less than 2 months of agency retainer.
Book Blueprint Call →
07Pipeline calculator

The math, in your numbers.

Move the sliders. We compute the outbound volume, reply rate, meeting count, and 90-day pipeline at TrueAdvertize’s 11.2% median reply rate — against what you’d spend on a typical agency retainer for the same outcome.

Inputs

Your goals

20
$24k
3 months
Funnel assumptions: 11.2% reply rate · 30% reply→meeting · 12% meeting→close · 60% qualification. Conservative. Yours land higher.
Output

What it takes · what it’s worth

Outbound touches
4,960
Replies
556
Meetings booked
167
Qualified pipeline
$2.4M
Cost per meeting, 3 months
TrueAdvertize
$30
$5k one-time build · yours forever
Typical agency
$153
$9k/mo retainer · 3 mo
You save vs. a typical agency$20.5k
08The engagement

One process. Built with you. Then handed to you.

Capacity-limited, founder-led. We run 10 engagements at a time, three Q2 2026 spots remain.

GTM Blueprint Engagement

4–8 week build. 60–90 day optimize. You ride along, then own it.

Q2 2026 · 3 spots left

gtm-blueprint.md
DOC
clay-enrich.run
LIVE
Company
ICP
Score
acme-devtools.com
Series A
94
example-saas.io
Series A
87
demo-startup.co
Seed
78
sequence-icp-a.seq
LIVE
step 1Hook
step 2Value
step 3CTA
step 4Nudge
Open
62%
Reply
11.2%
Mtg
3.1%
/sops
enrichment-waterfall.md
lead-scoring.md
reply-triage.md
weekly-review.md

Investment starts at $5,000 · customized to company size, complexity, goals.
Book Blueprint Call30-min · diagnose your GTM · no sales pitch
09Recommendations on LinkedIn

What founders say about working with Samuel.

Pulled directly from Samuel’s LinkedIn. Every word is on his public profile.

LinkedIn recommendation
August 25, 2025
Dave Menjura
B2B/B2C founder hiring, GTM-skilled remote SaaS talent with human-verified video profiles
Dave worked with Samuel at different companies

I first met Samuel at a Clay meetup, and it was clear right away he was the person in the room everyone paid attention to.

The way he asked the right questions and added value to the conversation was exactly the kind of energy I look forward to at networking events.

Since then, I’ve seen firsthand how dedicated he is to supporting the best clients and holding a high bar in GTM.

Samuel is the type of professional who raises the level for everyone around him, and it’s a real pleasure to work alongside him.

Recommended by Dave Menjura in Samuel’s LinkedIn profile.
View on LinkedIn
More recommendations live on Samuel’s profile.
Read every recommendation on LinkedIn

Still wondering?

See what your favorite LLM has to say about us, then make an informed decision.

Ready when you are

Stop running every play yourself.

Book a 30-minute Blueprint Call. We diagnose your GTM in real time and tell you the exact system you’d need. No sales pitch, no follow-up sequence.

Book Blueprint Call

30 min, founder-led, no recording without consent.

That’s Samuel, by the way. He’ll be on the call.
Questions we get

Frequently asked.

We don't promise a 4-week build for every engagement. The 4–8 week range reflects scope: 4 if your ICP is locked and your CRM is clean, 8 if we're rebuilding the foundation. We tell you which side of that range you're on during the Blueprint Call.