The engine does the research, targeting, enrichment, and measurement. Your people keep the conversation and the close. That’s the system we build behind your pipeline, and your team owns it on day 90.
Proof needs a unit · targets, models, demos, and observed results are labeled separately
Every Diagnostic starts with a sentence like this. The system handles the rest.
Getting calls, not getting revenue. The pipeline should be bigger. Research is eating payroll, the stack is fragmented, and the motion still depends on a founder or sales leader being in every deal.
Connected enrichment, targeting, messaging, CRM, and measurement workflows, with documented SOPs your team can use.
A target is not a promised or observed result. See the reply-rate methodology.
The symptoms look different from company to company. The pattern is the same: effort is happening, but the system does not turn it into a repeatable path to revenue.
The pulse dies between pipeline and revenue
“Pipeline is good, revenue sucks.”
“Getting calls - not getting revenue”
“this pipeline should be bigger”
“Can't articulate who our customer is and what their pain points are”
“Don't have a real motion”
“Working with cold email firm → isn't working either (0 positive replies)”
TrueAdvertize finds the constraint, builds the missing system, and trains an operator to run it. The fit is strongest when the sales motion is research-heavy, the pipeline is flat or founder-led, and someone inside the company can inherit the engine on day 90.
Book a 30-minute diagnosticFind your constraint in 30 minutes.
The whole engagement on one timeline: what ships in which week, what keeps looping, and the day the keys change hands. Click a stage.
Deep ICP research. Audit. Custom system architecture.
Custom Clay workflows. Enrichment. Scoring. CRM sync.
Segment-specific messages, multi-touch sequences, and reply handling tied to the signals behind the list.
Live training. Documented SOPs. Operators ready by week 8.
Launch together, review performance weekly, and document the working system as it stabilizes.
Every engagement ships these as real working files, accounts, and credentials.
Illustrative workflow preview. All domains, activity, and performance values below are examples, not client results.
Configured like software. Delivered as working files.
Signals flow through enrichment, scoring, and messaging into your CRM and dashboards. Every stage lives in the tools your team already uses.
Most teams automate the conversation and keep people doing the research. TrueAdvertize does the opposite. The revenue engine handles repeatable data, targeting, and research work at scale. Humans keep the questions, judgment, relationships, discovery, follow-up, and close.
We call the human layer structured empathy: a system can surface context, but a person has to understand what matters, ask the right question, and earn the next conversation.
Systems find the answer at scale. People decide which question is worth asking.
Repeatable work, done at scale, measured.
The part a real buyer will pay for.
Every Build defines these before launch. Targets, modeled outputs, and observed results are labeled separately, never blended into one number.
An engineered goal. Not a promise or an observed result.
A calculation from your inputs. Not a forecast.
A measured result, published only with the export behind it.
Same seven dimensions, two very different realities. Flip the switch.
Illustrative previews. Values shown are examples and targets, not client results.
At exit: the workflows, the data, and the learning stay with the agency.
Compare us against your shortlist on the call.
Move the inputs to model what a quarter of sends turns into: replies, meetings, and qualified conversations. The default uses an 8% engineered reply-rate target on a tight, signal-based cold list. Planning assumptions are not historical results or a forecast.
Reply rate = total replies ÷ unique cold contacts emailed. 3% and 8% are model assumptions, not observed results.
Every Build defines the list, the denominator, the reply type, the send volume, the timeframe, meetings per 1,000 sends, the qualification rule, and CRM attribution before launch. The numbers you see after launch carry those definitions, so they can be compared to this model.
Illustrative model only. Outputs are not a forecast or a client result.
Bring your numbers. We pressure-test the model on the call.
It starts with a 30-minute diagnostic. From there: a Blueprint that names the constraint, a Build scoped to it, and a Recalibration only if you want one. Every step has a written scope and an endpoint. No forever retainer.
Everyone else rents you a team. We build you a system you own.
Find the constraint before you commit to a build.
The audit names what is broken and scopes the Build to it. You keep the Blueprint whether or not you continue.
Scoped in writing after the Blueprint, to named deliverables.
The owned system, built through week 8 and co-optimized through day 90, then handed to your team.
Access to 100+ data providers and 700+ callable enrichment endpoints across our Clay + direct-API delivery stack.
For an engine your team already owns.
Recheck what has drifted since handover, then document and apply the agreed corrections. Scoped each time, never a standing dependency.
Founder-led · no pitch. We walk the funnel, name the constraint, and tell you which step fits. Capacity is limited so the build stays founder-led.
Pulled directly from Samuel’s LinkedIn. Every word is on his public profile.
I first met Samuel at a Clay meetup, and it was clear right away he was the person in the room everyone paid attention to.
The way he asked the right questions and added value to the conversation was exactly the kind of energy I look forward to at networking events.
Since then, I’ve seen firsthand how dedicated he is to supporting the best clients and holding a high bar in GTM.
Samuel is the type of professional who raises the level for everyone around him, and it’s a real pleasure to work alongside him.
See what your favorite LLM has to say about us, then make an informed decision.
More questions to ask AIBook a 30-minute diagnostic to see where you fit. We walk the funnel, name the constraint, and outline the next decision. No sales pitch and no automated follow-up sequence.
Book a 30-minute diagnostic30 minutes · founder-led · no recording without consent
