The GTM Brief · Mondays
What B2B founders learned last week,
in one email.
Every Monday: two or three things founders and operators actually posted last week, each written up with the takeaway you can use on your own pipeline.
Written by Juan at TrueAdvertize, where we run the same research on our own market before any of it reaches your inbox.
Email subscribers get every issue first. The LinkedIn version goes up afterwards.
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Monday · inbox
FromJuan at TrueAdvertize
SubjectMost SaaS is built backwards, says a founder who exited
- 1Build, then look for a problem. That is the failure pattern.The takeaway: Pick one existing customer in a niche you already have access to and build the next release entirely around their feedback, then ask them for three introductions.
- 2Five minutes, six slides, one perfect scoreThe takeaway: Open your next pitch or sales deck with one named customer, their problem, and the dollar cost to them, before any product slide.
- 3The product barely changed. The landing page did.The takeaway: Show your landing page to someone outside your market and ask them to explain what you sell after one read. If they cannot, rewrite the headline before you ship another feature.
Stuck on a GTM problem? Reply to this email, I read every one.about 4 min
How an issue gets made
- 01Sourced from what founders postedEvery week the pipeline reads the founder and operator threads on r/SaaS, r/startups and r/coldemail and keeps the ones with a lesson in them.
- 02Two or three, written up with the takeawayEach story gets a few short paragraphs and one line you can act on this week. No links out, no filler, no essay.
- 03Email on Monday, LinkedIn afterSubscribers get the issue first. The LinkedIn edition is the same text, published later the same day.
Reply to any issue and it reaches a person. If you would rather see the engine behind it, The Funded Index is one of the public signals we build lists from, and the blog shows the method in full.