Drop these into ~/.claude/skills/ and reload. The exact skills behind our outbound engine: prospecting, enrichment, per-lead research, copy, and delivery.
Browse the catalog
How skills work
Markdown files that teach Claude new tricks.
A skill is just a SKILL.md with YAML frontmatter. Claude Code matches your prompt against the skill's description and activates it automatically. No config, no install scripts.
01
Pick a skill
Find one that matches your task. Each card explains what it does and when it fires.
02
Copy the install
One curl (Mac/Linux) or Invoke-WebRequest (Windows) drops the SKILL.md into your skills folder.
03
Reload Claude Code
The skill auto-activates the next time its trigger phrases appear in your prompt.
CATALOG8 skills, hand-picked
Source. Enrich. Personalize. Send.
Listed in funnel order. Each card includes the install command and a link to the source SKILL.md. No accounts. No tracking. Free.
01Prospecting
clay-alt-campaign-init
Scaffold a framework-anchored outbound campaign in one command.
Creates the campaign folder (config.yml, seed-leads.csv, routine-prompt.md) and registers the campaign in Supabase. Collects the required outbound fields upfront (offer outcome, timeframe, risk reversal, proof point, cold-read angle, goal) so the downstream copy generator has clean inputs on every lead.
Batched intake captures every framework field at launch
Generates the routine-ready config.yml + Supabase row in one step
Find every company backed by an investor or accelerator, then their decision makers.
Sources companies tied to a specific VC or accelerator, then maps the decision makers at each. Useful when you've raised from a fund and want to sell into the rest of the portfolio, or when an accelerator cohort is your ICP.
Source companies tied to a VC or accelerator
Builds the contact map at each portfolio company
Recipe shortcut, needs the deepline-gtm meta-skill
Resolve LinkedIn URLs from name + company with strict identity validation.
Given a person's name and company, returns their LinkedIn profile URL. Identity validation matches employer + role context so you don't ship the wrong person when two share a name.
Resolves LinkedIn URLs from name plus company
Identity validation prevents wrong-person hits
Recipe shortcut, needs the deepline-gtm meta-skill
First-pass B2B lead enrichment without paying for Apollo or Clearbit.
Takes a domain or company name and returns company info, LinkedIn URL, and a best-guess contact via Exa's neural search. Roughly $0.005 per call. Use as the first (or only) provider in an enrichment waterfall when you don't want to subscribe to paid APIs.
Prompt-configurable per-lead research. Your custom 'recent funding' column.
The arbitrary-research layer of the Clay Alt Platform. Takes one lead plus a natural-language research prompt (e.g. "recent funding round", "what tech stack"), runs web research via Exa, and returns strict JSON that slots into the lead's enrichment field. Output shape is defined per call.
Arbitrary per-lead research, defined by your prompt
Direct-response email copy that reads like a human wrote it.
Story-driven, conversational copy built on direct-response fundamentals. Use for cold email, newsletters, sequence drafts, founder-to-list broadcasts. Always runs an intake interview before writing, never one-shots from a thin brief.
Personalized cold-email subject + body for one enriched lead.
Takes one enriched lead and a campaign copy template, returns personalized subject + body as strict JSON. Only fires after email verification, so no tokens burn on dead recipients. The Clay Alt Platform's per-lead copy step.
Push copy-ready leads to Instantly. Gated so dry runs never send.
Final stage of the outbound routine. Uploads leads at status='copy_ready' from Supabase to an Instantly campaign. Respects a per-campaign flag so v1 reference campaigns and dry runs never accidentally fire real emails.
More skills land here every few weeks. Want one added? Send Samuel a DM.
Want the whole system?
We wire skills like these into your GTM stack.
Skills are the unit. The work is in the system around them: Clay tables, sequence libraries, SOP docs, dashboards. That's what we ship for B2B SaaS founders with 50 to 300 customers.
