TrueAdvertize
/skillsClaude Code skills · curated
8 skills · GTM funnel · install in one paste

The GTM skills we ship with.

Drop these into ~/.claude/skills/ and reload. The exact skills behind our outbound engine: prospecting, enrichment, per-lead research, copy, and delivery.

Browse the catalog
How skills work

Markdown files that teach Claude new tricks.

A skill is just a SKILL.md with YAML frontmatter. Claude Code matches your prompt against the skill's description and activates it automatically. No config, no install scripts.

01

Pick a skill

Find one that matches your task. Each card explains what it does and when it fires.

02

Copy the install

One curl (Mac/Linux) or Invoke-WebRequest (Windows) drops the SKILL.md into your skills folder.

03

Reload Claude Code

The skill auto-activates the next time its trigger phrases appear in your prompt.

CATALOG8 skills, hand-picked

Source. Enrich. Personalize. Send.

Listed in funnel order. Each card includes the install command and a link to the source SKILL.md. No accounts. No tracking. Free.

01Prospecting

Outbound Campaign Scaffolder: One-Command Claude Code Skill

Scaffold a framework-anchored outbound campaign in one command.

Creates the campaign folder (config.yml, seed-leads.csv, routine-prompt.md) and registers the campaign in Supabase. Collects the required outbound fields upfront (offer outcome, timeframe, risk reversal, proof point, cold-read angle, goal) so the downstream copy generator has clean inputs on every lead.

  • Batched intake captures every framework field at launch
  • Generates the routine-ready config.yml + Supabase row in one step
  • Validates outcome is a single number, not a range
View source →
$ mkdir -p ~/.claude/skills/clay-alt-campaign-init && curl -sSL https://trueadvertize.com/skill-files/clay-alt-campaign-init/SKILL.md -o ~/.claude/skills/clay-alt-campaign-init/SKILL.md
~1376 words·TrueAdvertize
02Prospecting

Portfolio Prospecting: Find VC + Accelerator-Backed Companies

Find every company backed by an investor or accelerator, then their decision makers.

Sources companies tied to a specific VC or accelerator, then maps the decision makers at each. Useful when you've raised from a fund and want to sell into the rest of the portfolio, or when an accelerator cohort is your ICP.

  • Source companies tied to a VC or accelerator
  • Builds the contact map at each portfolio company
  • Recipe shortcut, needs the deepline-gtm meta-skill
View source →
$ mkdir -p ~/.claude/skills/portfolio-prospecting && curl -sSL https://trueadvertize.com/skill-files/portfolio-prospecting/SKILL.md -o ~/.claude/skills/portfolio-prospecting/SKILL.md
~117 words·TrueAdvertize
03Prospecting

LinkedIn URL Lookup: Name + Company to Verified Profile

Resolve and validate LinkedIn profile URLs from name + company. Strict identity matching so you never ship the wrong person. Free Claude Code skill.

Given a person's name and company, returns their LinkedIn profile URL. Identity validation matches employer + role context so you don't ship the wrong person when two share a name.

  • Resolves LinkedIn URLs from name plus company
  • Identity validation prevents wrong-person hits
  • Recipe shortcut, needs the deepline-gtm meta-skill
View source →
$ mkdir -p ~/.claude/skills/linkedin-url-lookup && curl -sSL https://trueadvertize.com/skill-files/linkedin-url-lookup/SKILL.md -o ~/.claude/skills/linkedin-url-lookup/SKILL.md
~118 words·TrueAdvertize
04Enrichment

B2B Lead Enrichment via Exa: Free Apollo Alternative

First-pass B2B lead enrichment without paying for Apollo or Clearbit.

Takes a domain or company name and returns company info, LinkedIn URL, and a best-guess contact via Exa's neural search. Roughly $0.005 per call. Use as the first (or only) provider in an enrichment waterfall when you don't want to subscribe to paid APIs.

  • Company plus LinkedIn plus contact from a domain
  • Around $0.005 per call, no paid API subscription
  • Strict JSON output, plugs into a waterfall
View source →
$ mkdir -p ~/.claude/skills/clay-alt-enrich-via-exa && curl -sSL https://trueadvertize.com/skill-files/clay-alt-enrich-via-exa/SKILL.md -o ~/.claude/skills/clay-alt-enrich-via-exa/SKILL.md
~605 words·TrueAdvertize
05Enrichment

Custom Claygent Research: Per-Lead Skill for Claude Code

Custom claygent research prompts that return typed JSON per lead. Recent funding, tech stack, CEO background, anything. Free Claude Code skill.

The arbitrary-research layer of the Clay Alt Platform. Takes one lead plus a natural-language research prompt (e.g. "recent funding round", "what tech stack"), runs web research via Exa, and returns strict JSON that slots into the lead's enrichment field. Output shape is defined per call.

  • Arbitrary per-lead research, defined by your prompt
  • Output shape is yours to decide per call
  • Stashes JSON in the lead's enrichment field
View source →
$ mkdir -p ~/.claude/skills/clay-alt-claygent && curl -sSL https://trueadvertize.com/skill-files/clay-alt-claygent/SKILL.md -o ~/.claude/skills/clay-alt-claygent/SKILL.md
~1082 words·TrueAdvertize
06Copywriting

Cold Email Copywriter: Human-Sounding Direct-Response Skill

Direct-response email copy that reads like a human wrote it.

Story-driven, conversational copy built on direct-response fundamentals. Use for cold email, newsletters, sequence drafts, founder-to-list broadcasts. Always runs an intake interview before writing, never one-shots from a thin brief.

  • Direct-response patterns, not corporate filler
  • Story-driven, conversational, single CTA
  • Intake interview before writing
View source →
$ mkdir -p ~/.claude/skills/email-copywriter && curl -sSL https://trueadvertize.com/skill-files/email-copywriter/SKILL.md -o ~/.claude/skills/email-copywriter/SKILL.md
~1046 words·TrueAdvertize
07Copywriting

Per-Lead Cold Email Generator: Personalized Subject + Body

Personalized cold-email subject + body for one enriched lead.

Takes one enriched lead and a campaign copy template, returns personalized subject + body as strict JSON. Only fires after email verification, so no tokens burn on dead recipients. The Clay Alt Platform's per-lead copy step.

  • Personalized subject plus body per lead
  • Only fires after email verification
  • Drop-in for the Clay Alt Platform
View source →
$ mkdir -p ~/.claude/skills/clay-alt-generate-copy && curl -sSL https://trueadvertize.com/skill-files/clay-alt-generate-copy/SKILL.md -o ~/.claude/skills/clay-alt-generate-copy/SKILL.md
~639 words·TrueAdvertize
08Distribution

Route Leads to Instantly: Gated Outbound Distribution Skill

Push copy-ready leads to Instantly. Gated so dry runs never send.

Final stage of the outbound routine. Uploads leads at status='copy_ready' from Supabase to an Instantly campaign. Respects a per-campaign flag so v1 reference campaigns and dry runs never accidentally fire real emails.

  • Final stage of the outbound routine
  • Per-campaign gate prevents accidental sends
  • Skips leads already uploaded
View source →
$ mkdir -p ~/.claude/skills/clay-alt-route-to-instantly && curl -sSL https://trueadvertize.com/skill-files/clay-alt-route-to-instantly/SKILL.md -o ~/.claude/skills/clay-alt-route-to-instantly/SKILL.md
~437 words·TrueAdvertize

More skills land here every few weeks. Want one added? Send Samuel a DM.

Want the whole system?

We wire skills like these into your GTM stack.

Skills are the unit. The work is in the system around them: Clay tables, sequence libraries, SOP docs, dashboards. That's what we ship for B2B SaaS founders with 50 to 300 customers.